Genuka
An all-in-one business management platform (sales, stock, accounting, customers, marketing) used by thousands of African businesses.
This project is no longer followed or maintained by SmilyLab. What you see reflects our work at the time it was delivered.
- Genuka
- Contributor for 4 years
- Cameroon / Côte d'Ivoire
- SaaS
- E-commerce
- Business management
- Africa
4,000+
Businesses on the platform
9.5/10
Average rating from users
4 years
On the product team
Genuka replaces the mix of Excel sheets, WhatsApp conversations and notebooks that many small businesses run on. Sales, inventory, accounting, customers and marketing are managed from a single place, online and in store.
SmilyLab was part of the team building and improving the product for four years.
Key features
Sales & orders
Order management and tracking, online and in store, with a point of sale.
Inventory
Stock updated automatically on every sale, automatic barcode generation, several shops and warehouses.
Accounting
Invoicing, expense tracking, margins and financial reports by period.
Customers
Customer database, segmentation, purchase history and loyalty follow-up.
Marketing
Targeted WhatsApp, SMS and email campaigns and review management.
Online storefront
A website and online shop connected to the same stock and orders.
Team access
Multi-user accounts with role-based permissions.
Analytics
Dashboards with revenue, average basket, top products and best customers.
Screenshots
The modules of the platform: sales, inventory, accounting, customers, online storefront, marketing. 
The business dashboard: revenue, orders and customers at a glance. 
Website builder, invoicing and accounting on one platform. 
Customer segmentation and period-by-period sales reports. 
Pricing plans (in FCFA, EUR or USD) and the detailed feature comparison.
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